Buffer's "The Science of Social Media"

 

The social media management tool Buffer hosts "The Science of Social Media", which focuses on offering knowledge and advice on social media marketing, digital communication tactics, and trends. The hosts conduct expert interviews and disseminate knowledge backed by research.

 

I chose this podcast, as it not only discusses important online communication hacts for businesses but also speaks about the importance of providing an anti-racist and inclusive environment online. According to Patrick Freyne and his 2015 article „Why do we argue online“ in the Irish Times, many more people are willing to go online to promote their beliefs, speak out about injustice, and fight for their rights. During the 2020 civil rights movement, the value of broadcasting ones stand, especially in business, has sky-rocketed. Many organizations promised online to promote a space for underprivileged people by adjusting their operations and increasing awareness of the reality of racism. Unfortunetly, not many companies followed up on this promise, or made everyday adjustments in their business to supprt this claim.

Buffer made an effort to clarify their strategy to combat racism in their processes in their podcast.  

 

 

 

Additionally, „The Science of Social Media“ gives helpful tips to business owners on how to effectively communicate with clients through online communication. It doesn’t only go over the importance of how to use social mediat o ist most potential, but also how to set up important workflows like automated response emails, customer support, and being humble and transparent when things don’t go as planned.

 

„The Science of Social Media“ is a great resource for any business trying to grow or build their audience online. Posting two episodes monthly, the podcast stays up-to-date tot he online landscape and answers questions of listeners eager to learn more from experts. 

 

 Sources:

Online article: "Why do we argue online?" The Irish Times, 20 July 2015, www.irishtimes.com/culture/tv-radio-web/why-do-we-argue-online-1.2295986.

Podcast episode: "The Science of Social Media." Apple Podcasts, Apple, 2023. https://podcasts.apple.com/us/podcast/the-science-of-social-media/id1153119945.