Banyan Botanicals- Media Assessment

I chose to examine Banyan Botanicals media presence and social media platforms.

Banyan Botanicals is a wellness based company focusing on educating people about all topics Ayurveda and Yoga, while selling Ayurvedic supplements, oils, teas, and more. I always liked their products, they’re high quality and the website is not only educational but transparent. 

The choice of colors and graphics communicate the companies values-natural, plant-based, and at peace.

Once you click on the website, there’s a prompt to explore best-seller products. When scrolling down, you’ll find more information about product categories they carry, reviews, free educational resources, what makes them stand out: sustainably sources, organic, and fair traded; and blog posts. At the bottom of the page you’ll find their contact info, email signup options and a wide selection of links about more information concerning their operations. 

Since I worked at a website design company, I know this way of organizing a website is most effective. People expect to have a menu in the top of the page (which they have), the most attractive content as the so-called “Above the Fold” (this is what you first see when you click on the website), an overview of the websites content on the homepage middle and contact info at the bottom.

On top of their professional website, they have a wide range of content on different social platforms like IG and YT that meet their brand guidelines and bring company awareness.

Overall I would say they did a great job on their media efforts!